Nashville-based music artist Jelly Roll has officially teamed up with the National Hockey League (NHL) and Amazon Music to release “Rise Up,” the much-anticipated theme song for the 2026 Stanley Cup Playoffs. This powerful new anthem, an Amazon Music Original, is poised to become the sonic backdrop for one of professional sports’ most grueling and celebrated competitions, aiming to resonate deeply with both the athletes and the dedicated fanbase.
The collaboration signifies a strategic move to blend the raw energy of Jelly Roll’s distinctive sound with the intense passion of hockey, creating a unique cultural moment. It highlights the growing trend of major sports leagues partnering with prominent musical talents to enhance the fan experience and expand their cultural footprint.
The Rhythmic Heart of Hockey
Jelly Roll, known for his compelling blend of country, rock, and hip-hop influences, has crafted “Rise Up” to embody the grit and determination inherent in the pursuit of the Stanley Cup. The artist himself emphasized the song’s purpose, stating it was penned specifically for the players. This isn’t merely a theme song; it’s designed to be a rallying cry for those who dedicate themselves to the sport.
The track is described as having a “dirty, swampy, nasty, distorted rock and roll” feel, a sound that perfectly complements the physical and emotional intensity of playoff hockey. This measured approach ensures the music enhances, rather than overshadows, the athletic drama, providing a robust auditory foundation for the high-stakes games.
A Strategic Partnership Elevating the Game
The release of “Rise Up” as an Amazon Music Original underscores a significant partnership across the entertainment and sports industries. This collaboration extends beyond just a song, integrating the music deeply into the fabric of the playoffs. According to reports from publications like Billboard, the anthem will be prominently featured across multiple platforms and touchpoints:
- In-game broadcasts, setting the tone for crucial matchups.
- In-arena integrations, energizing live audiences.
- Across social media and official NHL digital channels, reaching a global audience.
Further enhancing this partnership, an accompanying music video features Jelly Roll alongside the iconic Stanley Cup and various NHL highlights. A documentary short detailing the song’s creation and featuring NHL stars such as Jack Eichel of the Vegas Golden Knights and Seth Jarvis of the Carolina Hurricanes is also slated for release in June. This multi-faceted approach ensures maximum engagement and cultural penetration.
This song was written for the guys grinding every night for the Cup.
Inspiring Excellence and Order
NHL President of Content and Events, Steve Mayer, praised Jelly Roll’s ability to “set a tone” that is precisely right for the Stanley Cup Playoffs. This sentiment reflects a broader understanding that music can amplify the values of sport: discipline, perseverance, and teamwork. By selecting an artist who champions authenticity and hard work, the NHL reinforces its commitment to the integrity of the game and its athletes.
The integration of “Rise Up” into the 2026 Stanley Cup Playoffs serves as a powerful example of how creative collaborations can enrich established institutions. It’s a testament to the enduring appeal of competitive sport and the universal language of music, both working in concert to celebrate order, dedication, and the pursuit of excellence. This initiative promises to make the 2026 playoffs an even more memorable spectacle for fans worldwide, resonating with the spirit of those who strive for greatness.
